Home News France issues ‘scratch and sniff baguette’ stamps

France issues ‘scratch and sniff baguette’ stamps

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Joining the ranks of screen goddess Brigitte Bardot and the Eiffel Tower, another French treasure is being celebrated with its own stamp: baguette.

This is for sniffing.

The new stamps are the latest showcase of France’s cultural heritage as Paris prepares to host millions of visitors for the Summer Olympics and Paralympics, featuring a cartoon image of a baguette wrapped in a tricolor ribbon.

France Post revealed the news on Thursday, May 16, the feast day of Saint Honoré, patron saint of bakers.

“The baguette, the bread of our daily lives, the symbol of our gastronomy, the jewel of our culture,” says the Postal Service, which is usually not flashy rave about it in its description its new products.

The stamp, suitable for international letters weighing up to 20 grams (about 7 ounces), went on sale Friday at post offices and kiosks across the country, with an initial print run of 594,000 stamps priced at 1.96 euros, or $2.14, each.

Using scratch-and-sniff technology, it will also deliver “bakery perfume” to those lucky enough to receive a letter from France.

The baguette is one of the most popular breads in the world, and certainly in its native France: 6 billion baguettes are produced every year, according to the postal service.

The cuisine has also won international accolades, including Inscribed on the UNESCO World Cultural Heritage List in 2022. At the time, the ebullient French President Emmanuel Macron called the baguette — made with just four ingredients: flour, water, salt and yeast — “the spirit of French know-how.” .

This month, bakers in the Paris suburb of Surenes, A 461-foot-long baguette baked In front of the judges of Guinness World Records, Breaking the record held by Italy since 2019.

In Paris, the most popular competition is the annual “Baguette Grand Prix” During this time, hundreds of baguette varieties compete for the best baguette in the city. The jury, made up of professionals, the deputy mayor of Paris, five journalists and six members of the public, was said to be chosen at random.

This year, Xavier Netry beat 172 other bakers to receive a prize of €4,000, the chance to supply the French presidential palace for a year, bragging rights and a long queue of customers. ——For eternity.

The postal service hopes people will line up to get their baguette stamps, too.

There’s no word yet on when the croissant stamps will be launched.

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